Waterproof
Rooftop views and cocktails
Pool bar by day, rooftop lounge by night, and perched upon the 19th floor of The Statler hotel, Waterproof has quickly become a destination in Downtown Dallas. The brand centers around an elevated pool experience to create a sense of escape, like being at a coveted country club, while blending in playfullness and the freedom to relax and relax at night.
SCOPE OF PROJECT
Name Generation
Brand DNA
Logo Design
Signage Design
Copy Writing
Collateral Design
Music Programming
Menu Consultation & Strategy
Menu Design
Uniform Design