/ WATERPROOF

Cool branding for a hot client

Pool bar by day, rooftop lounge by night, and perched upon the 19th floor of The Statler hotel, Waterproof has quickly become a destination in Downtown Dallas. Plan B Group created a voice and branding that reflects the duality, playfulness and that Waterproof is all about. 

SCOPE OF PROJECT

  • Name Generation
  • Brand DNA
  • Logo Design
  • Signage Design
  • Copy Writing
  • Collateral Design

Β 

  • Website Design
  • Menu Consultation & Strategy
  • Menu Design
  • Uniform Design
  • Music Programming