Scout

this land was made for you and me

Scout is all about sharing, socializing and answering the call of the wild with our 12,000-square-foot eatertainment hub positioned within the historic hotel, The Statler Hotel in Downtown Dallas. The branding team at Plan B Group worked to give Scout a playful voice and look that reflected the spirit of the brand. When adventure calls, come to Scout.  

SCOPE OF PROJECT

  • Name Generation

  • Brand DNA

  • Logo Design

  • Signage Design

  • Art Package

  • Copy Writing

  • Collateral Design

  • Website Design

  • Tabletop

  • Menu Consultation & Strategy

  • Menu Design

  • Uniform Design

  • Music Programming