/ Scout

this land was made for you and me

Scout is all about sharing, socializing and answering the call of the wild with our 12,000-square-foot dining, drinking and adult gaming hub positioned within the historic hotel, The Statler in Downtown Dallas. The branding team at Plan B Group worked to give Scout a playful voice and look that reflected the spirit of the brand. When adventure calls, come to Scout.  


  • Name Generation
  • Brand DNA
  • Logo Design
  • Signage Design
  • Art Package
  • Copy Writing
  • Collateral Design


  • Website Design
  • Tabletop
  • Menu Consultation & Strategy
  • Menu Design
  • Uniform Design
  • Music Programming