It's Business Time


It's Business Time

/ it's business time

est. 2005 

Specifically focused on the hospitality industry, we define the story, awaken the brand's soul and take dreams from idea to action through our many services including architecture, interior design, graphic design, brand identity, menu development and restaurant operations consultation. 

Through brand makeovers, brand regeneration and the creation of new brands, we create clarity out of confusion and a clear voice out of noise.


Scope of Service

Scope of Service


Brand DNA

Generates + Engineers

Graphic Design

Creates + Inspires

Interior Design

Reflects + Transforms


Flows + Innovates


Point of View

Point of View


We're Restaurant People

As owners and operators of restaurants, we understand the trials and tribulations that operators encounter. The compelling story of a brand can sometimes get lost in the fray of the day-to-day running of a company. At planB, the hospitality industry comes as natural to us as breathing, so we are always prepared to help you through your unique problems with unique solutions.

We're Impact People

planB has successfully re-branded, revitalized and repositioned some of the best regional and national brands in the industry by creating an integrated brand strategy which results in a noticeable impact at every guest contact point.

We Create Alignment

planB recognizes the value of human capital at all levels of the organization. We know that we all need to be on the 'same sheet of music' if we're to create equity in any brand. The unique nature of the hospitality industry means that our customer's beliefs about the brand are impacted from the time they see the website, to the time their server clears the last dish from the table. We provide ways to strengthen your brand through consistency and alignment at every guest:brand interface.

We're Cost Efficient

The commitment to a positive return on investment is mission critical. At the end of the day, this is your business and the key is to create maximum impact with a finite amount of money. Plan B makes it a priority to create top shelf ideas with an affordable price tag.

We Get The Brand Experience

We specialize in developing and enabling the articulation of brand values, culture and experience to create a compelling and authentic story told through the brand's DNA. Brand DNA addresses architecture, design, atmosphere, food, beverage and service.




/ clients



1889 | Kansas City, Kansas

101 Ocean | Lauderdale by the Sea, Florida

A Bar N Ranch | Dallas, Texas

Aeprio | Dallas, Texas

Afra | Richardson, Texas

American Airlines | Dallas, Texas

American Heart Association | Dallas, Texas

Astor Crowne Plaza | New Orleans, Louisiana

Azul Mexican Kitchen | Little Elm, Texas

BBC | Dallas, Texas 

Bistro 31 | Dallas, Texas

Blaser's USA | Comstock, Wisconsin

Bobby Q | Phoenix, Arizona

Bolsa | Dallas, Texas

Bolsa Mercado | Dallas, Texas

Bomb Factory | Dallas, Texas

Bowl & Barrel | Dallas, Texas

Brechtel Hospitality | New Orleans, Louisiana 

Brick House Tavern + Tap | Florida, Illinois, Texas

Cab Hound | Dallas, Texas

Candleroom | Dallas, Texas

Cedar Social | Dallas, Texas

Champps Americana | Dallas, Texas

Chocolate Secrets | Dallas, Texas

Cici's Pizza | Plano, Texas

Copper Canyon | Salt Lake City, Utah

Cousin's BBQ | Alliance, Texas

Cowboy Up | Dallas & Frisco, Texas

Craft Beer Cellar | Dallas, Texas

Crickets | Lubbock, Texas

Curtis & Co. | Los Angeles, California

Dave & Buster's | Dallas, Texas

Deep Ellum Brewery | Dallas, Texas

Digg's Taco Shop | Dallas & Denton, Texas

East Hampton Sandwich Co. | Dallas, Ft. Worth & Plano, Texas

El Fenix | Dallas, Texas

Epic Gelato | Flower Mound, Texas

Eureka Hotel | College Station, Austin, Texas

Famous Dave's | California, Iowa, Kentucky, Maryland, Texas

Farmacy | Dallas, Texas

Farmhouse Fresh | Dallas, Texas

Fire Grill | Winter Park, Florida

Fish City Grill | Dallas, Texas

Fork | Dallas, Texas

FORO | Dallas, Texas

Fresco's | Highland Village, Texas

Frisco Bridges / Tonti Partners | Dallas, Texas

Fuzzy's Taco Shop | Rockwall, Texas

Fuzzy's Taco Shop | Lake Worth, Texas

Gables Residential | San Diego, California

GAPCo | Dallas, Texas

Gas Monkey | Dallas, Texas

Gatti's | Kentucky, Texas

Geisha House | Dallas, Texas

Gilfillan House | Austin, Texas

Gilley's | Dallas, Texas

Gilliam Residence | Dallas, Texas

Glazed Donut Works | Dallas Texas

Gottlieb's | Savannah, Georgia

Grand Caffe | Chicago, Illinois

Guinness Irish Pub | New York, New York

Habanos | The Colony, Texas

Hadleigh's | Dallas, Texas

Harrison Place | Boston, Massachusetts

Haywire | Plano, Texas

Henry S. Miller III | Dallas, Texas

Hideaway Pizza | Bixby, Oklahoma

Hideaway Pizza | Conway, Arkansas 

Hofbrau Steaks | Dallas, Texas

Hofmann Hots | Dallas, Texas

House on Hidden Pond | Dallas, Texas

Infinity Fitness | Dallas, Texas

Jackie's Kitchen | Honolulu, Hawaii

Jamba Juice | Dallas, Texas

Joe's Crab Shack | California, Florida, Georgia, Louisiana, New Jersey, New York, Texas

JoJo Eating House & Bar | Dallas, Texas

Kingston Bob's | Dallas, Texas

Kitchen LTO | Dallas, Texas

La Bodega | DFW Airport, Irving, Texas

Las Colinas Entertainment | Las Colinas, Texas

Legacy Hall | Plano, Texas

Mamasan House of Poke | Dallas, Texas

Macaroni Grill | Houston, Texas

Medina | Dallas, Texas

Mexican Sugar | Plano, Texas

Mi Cocina | Alliance, Texas

Mimi's Cafe | Arlington, Texas

Minute of Arc | Dallas, Texas

Mooyah | California, Texas

Mosaic/Hamilton Hotels | Dallas, Texas

Mozambique | Laguna Beach, California

Nerdvana | Frisco, Texas

Nokia Theater | Dallas, Texas

Northwest Fish Traders | Cordova, Alaska

Oak | Dallas, Texas

Ojos Locos | New Mexico, Texas

Olive Garden | Orlando, Florida

On The Border | Arkansas, New York, Pennsylvania, Texas

One Arts Plaza | Dallas, Texas

Pak Pao | Dallas, Texas

Park Plaza Hotels | Philadelphia, Pennsylvania

Paw Paw Murphy's | Gastonia, North Carolina

Pie Tap | Dallas, Texas

Pizza D'Vino | Houston, Texas

Primanti Bros. | Pittsburgh, Pennsylvania

Prime Bar | Dallas, Texas

Puente Bracanto Enterprises | Grapevine, Texas

Red Dog Right | Southlake, Texas

Red Lobster | Orlando, Florida

Roche Bobois | Dallas, Seattle

Rock Fish | Dallas, Texas

Romano Residence | Dallas, Texas

Rosewood Steakhouse | Rosemont, Illinois

Roy's | Dallas, Texas

Salon Pompeo | Dallas, Texas

Sapitos | Dallas, Texas

Sea Holm | Austin, Texas

Sofrito Grill | West Palm Beach, Florida

Spezzo | Plano, Texas

Start | Dallas, Texas

Stone Hearth Indian Cafe | Waco, Texas

Sullivan's Steakhouse | Austin, Texas

Sushi Zushi | Austin, Texas

Taco Bueno | New Mexico, Texas

Taco Diner | Atlanta, Fort Worth

TaMolly's | Texarkana, Texas

Tavern 17 at the Warwick | Philadelphia, Pennsylvania

Taverna Rossa | Dallas, Texas

TGI Friday's | Dallas, Texas

The Exchange | Plano, Texas

The Greek | Dallas, Texas

The Greenbrier | White Sulphur Springs, West Virginia

The Keeper | Dallas, Texas

The Ranch | Las Colinas, Texas

The Royale | Dallas, Texas

The Stoneleigh Hotel | Dallas, Texas

Tony Roma's | Orlando, Florida

Topa Tavern & Grill | Elk Grove Village, Illinois

Traction | Chicago, Dallas

Twin Peaks | Oklahoma, Nebraska, Texas

Twisted Root Burger Company | Arlington, Dallas, Fairview & Plano, Texas

UFood Grill | Illinois, Texas

Uncle Julio's | Grapevine, Texas

Unlawful Assembly | Dallas, Texas

Uptown Urban Market | Dallas, Texas

Urban House | Oak Cliff, Texas

Urban Taco | Dallas & DFW in Texas

Velvet Taco | Illinois, Texas

Verizon Theatre | Grand Prairie, Texas 

Village Burger Bar | Allen & Dallas, Texas

Vinito Tuscan Tavern | Orlando, Florida

Whiskey Cake Kitchen + Bar | Oklahoma, Texas

White Rooster | Dallas, Texas

Wicked Po' Boys | Richardson, Texas

Woody's Backyard | Fort Worth, Texas

XP Bar/Level Up | Frisco, Texas

Yum! Brands | Louisville, Kentucky

Ziziki's Taverna | Addison, Texas

Zoes Kitchen | Dallas, Texas


Brioche Dorée | Brest. France

BRM Watches | Paris, France

Il Patio | Moscow, St. Petersburg & Yekaterinburg in Russia

The Inn at Loreto Bay | Baja del Sur, Mexico

The Dream School | Adama, Ethiopia

The Fifties | San Paulo, Brazil