/ Brand DNA

Tailored to you, we identify the core elements that are hard-wired into the brand experience at virtually all guest touch points. Following a workshop pairing your top minds with a handful of ours, you will walk away with a strand of DNA and a concise final document as unique as your concept. 

When used as a true north compass to guide and a firewall to protect, the DNA provides clarity about what makes the brand different, better and faster than the competitive market. Comprehensive application of the DNA means a brand that treats people like it already knows them.

Treat our service strategy as your restaurant menu. Whether you're only hungry for a first course and dessert or you're after a full service meal, we offer flexibility, choice, and affordability so as to achieve all the goals of your project.

 

• ideal brand experience definition

• S.W.O.T. Analysis

• Target Audience TribaL Characteristics

• Data Collection

 

/ Graphic Design

Conceptual thinking and problem solving begins our creative search for new ideas and solutions. Identifying unique patterns or connections within each individual brand, we address key underlying issues and are able to create unified visual identities that catapult a brand from the everyday to the unforgettable.

Each piece of collateral is created with the intent to build and strengthen the equity within your brand. 

 

• Brand name generation

• LOGO DESIGN

• BRAND DEVELOPMENT

• MENU DESIGN & ENGINEERING

• CORPORATE IDENTITY

• PROMOTIONAL & P.O.P. MATERIALS

• WEB SITE DESIGN

• PACKAGE DESIGN

• PHOTOGRAPHY

• UNIFORM DESIGN

• MUSIC PROGRAMMING

• EXTERIOR & INTERIOR SIGNAGE & WAYFINDING

 

/ Interior Design

Harmony, visibility, inspiration and flow are combined to create compelling storefronts and extraordinary interior spaces that reflect a commitment to people, planet and profit.

Freestanding buildings, new in-line spaces or end caps, historic restorations, restaurants, bars, hotels are transformed into timeless, landmark destinations.

 

• SPACE PLANNING

• LIGHTING DESIGN

• CUSTOM ARTWORK

• KITCHEN & BAR DESIGN

• MILLWORK DESIGN

• COLOR RENDERINGS

• MATERIAL FINISH BOARDS

• FURNITURE, FIXTURE & EQUIPMENT SELECTION

 

/ Architecture

As design alchemists, we create truth in design that speaks to the band and your guests knowing that once operational, it is people who flow within the space and people themselves that decorate a room through their presence.

Thoughtful and innovative use of space, light, color, art, music, style, feel, fit, flow scale, layers, detail and comfort drive the design detail at all levels.

 

• SCHEMATIC DESIGN

• DESIGN DEVELOPMENT

• CONSTRUCTION DOCUMENTS

• CONSTRUCTION MANAGEMENT

• PROGRAM DEVELOPMENT

• SITE PLANNING